You are here

Social Media

5 Ideas to Drive Sales Through Marketing Automation and Microsoft Dynamics 365

Posted in

ClickDimensions

Learn How Marketing Automation Can Benefit Your Sales Team

While best known for the benefits it brings to marketing teams, marketing automation can help departments throughout an organization – particularly sales teams. In recent years, the internet and social media have changed buyer behavior, which has, in turn, changed how companies sell to their buyers. While these changes in buyer behavior present significant challenges to organizations of all kinds and sizes, a marketing automation system combined with Microsoft Dynamics 365 can drive sales success.

Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season

Posted in

Salesforce

Mobile commerce eclipsed desktop for the first time – 48 percent of orders were placed from mobile devices, compared to 44 percent from computers

16 percent of Cyber Week buyers engaged with AI-powered product recommendations and spent 14 percent more than those that did not

Social media was the breakout channel, with a 34 percent increase in social traffic and Facebook/Instagram accounting for 94 percent of all social traffic to retail sites

10 Best Practices for Integrating Your Customer Data

Posted in

TIBCO Spotfire

The more information you have and the more effectively you use it, the greater the success you can achieve. The best scenario is when all the systems that manage information are tightly integrated so data can easily be combined to grow a deeper, more intimate understanding of each customer.

Integrating systems to accurately share customer data can be a formidable task, which grows in difficulty depending on the size of your organization and the number of contacts you interact with.

Trending with Technology

Trending with Technology

Customer service has become a real dealmaker or breaker for companies. The right technology will set companies up for success, as customers grow expecting quicker, more personalized service. The latest technology will put your company in the driver’s seat for best serving customers throughout the entire buying cycle. 

Below are current trends for customer service and the accompanying technologies that will aid in trend achievement.

Aligning with Customer Motives

Aligning with Customer Motives

According to a recent survey regarding the customer experience, 76 percent of customers see customer service as the true test of value.  About 70 percent of clients say they do not forgive a bad service experience, leaving a low client forgiveness rate following a negative experience. The high-cost associated with losing a loyal customer is causing companies to realize that optimizing customer service is a critical priority. In order to keep their customer base loyal and happy, companies are investing in opportunities that ensure delivery of a consistently positive customer experience.

Customer Service in the Era of the Customer

Customer Service in the Era of the Customer

We have entered the era where the customer is king and their preferred channels of service should gain greater focus. More than ever before, social media is proving to be a make it or break it platform for customer service success. On a regular basis, stories surface in the news about social media posts and complaints going viral, leaving the company to resolve, conduct damage control and pick up the pieces. Brands are needing to be more cognizant of their social media presence, what they are posting and how they are interacting with their customers.

New features in Microsoft Social Engagement Spring 2016

4:20

Posted in

Microsoft Social Engagement

Drive customer issues from reporting to resolution with the new Microsoft Social Engagement 2016 release. In this video you'll see how to escalate a social media post from an unhappy customer directly to a customer service rep by linking social posts to CRM. And how posts are automatically prioritized with the new intention analysis and automation rules. You'll also learn how author lookup, direct publishing and Office Groups work to help you engage with your customers on many new levels.

Talk Data to Me: Let’s Analyze Social Media Data with Tableau

29:38

Posted in

Tableau

Social media data is hot stuff—but it sure can be tricky to understand. In this session, Michelle from Tableau's social media team will share how they analyze social media data from multiple sources. We'll compare methods for collecting data, and discuss tips for ensuring that it answers new questions as they arise. Whether you're new to social media analysis or have already started diving into your data, this session will provide key tips, tricks, and examples to help you achieve your goals.

4 Charts Every Social Media Manager Needs

Posted in

Tableau

Measuring and monitoring social media impact by simply looking at growth of followers or reach is no longer enough to be successful as a social media manager. Whether you’re evaluating your social media investments or identifying areas of opportunity, understanding these four ways to visualize your social media data will give you a new level of insight:

  • Slope chart for growth of followers/reach
  • Maps for global/regional engagement
  • Scatter plot for reach vs. engagement
  • Boxplots to compare distribution by categories

Creating Brand Ambassadors

Creating Brand Ambassadors

In today’s digital world, keeping your customer base is as important as growing your customer base. Poor customer service is the cause of many consumers halting their loyalty with companies and turning to their competitors as their new customers.

Pages