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Align Technology Expands Use of Salesforce, Leveraging Einstein Analytics to Drive Continued Innovation and Enhanced Customer Experiences with Invisalign® Treatment

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Salesforce

Leader in clear aligner orthodontics uses the Salesforce Lightning Platform to quickly build and deploy apps for employees, doctors, patients and consumers

Expands across the Lightning Platform, Analytics, Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud and Success Cloud to further transform its business

Infuses apps with Salesforce Einstein Analytics to connect with Invisalign doctors and their patients in smarter, more powerful ways

Best Practices for Transforming the Customer Experience with Connected Field Service

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Salesforce Field Service Lightning

In the era of the connected customer, delivering a superior, endto-end customer experience has never been more important. In fact, according to the Customers 2020 report, customer experience has overtaken price and product as the key brand differentiator. To put it simply — the future of business success relies on providing superior customer service.

Salesforce Unveils Marketing Cloud Lightning, Enabling Marketers to Deliver Next-Generation Customer Experiences

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Salesforce

ATLANTA—May 10, 2016—Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced Marketing Cloud Lightning—a new user experience, platform and ecosystem that will give marketers the ability to create 1-to-1 customer journeys that span sales, service, marketing and more. Salesforce Lightning propelled Sales Cloud and Service Cloud to the next level, and by extending it to Marketing Cloud, companies will be able to deliver smarter journeys across the entire Customer Success Platform, culminating in unmatched customer experiences.

A New Era of Service for the Connected World

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Salesforce Service cloud

Customer service is evolving as customers are increasingly connected to each other, to their devices and to more products than ever before. Join Service Cloud and guests to learn how organizations of all sizes and across all industries are using Service Cloud to deliver in-context service everywhere, supercharge agent productivity and provide smarter support in today's hyper-connected world. Come learn how to create and execute a vision for customer service to meet and exceed the needs of your customers.

Salesforce Delivers Field Service Lightning, Redefining Field Service for the Connected Era

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Salesforce

SAN FRANCISCO—March 15, 2016—Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM company, today delivered Field Service Lightning, a new field service solution built for today’s connected world. Harnessing signals from connected devices and customer data from Salesforce, Field Service Lightning is a modern approach to field service that is built for mobile and the Internet of Things (IoT).

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