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4 Steps to Transforming Your Sales Process

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Sales Force Automation

Today’s biggest business trends revolve around helping companies provide exceptional customer experiences. These include big data insights that reveal and predict customer needs, integrated platforms that enable end-to-end personalization, and artificial intelligence (AI) solutions that automate and scale tasks that used to be painfully manual and time-consuming.

The Forrester Wave: Sales Force Automation Solutions, Q2 2017

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Sales Force Automation

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm’online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

 

Key Takeaways

Microsoft, Oracle, And Salesforce Lead The Pack

Demonstrating CRM's Value to Your Executives

Demonstrating CRM's Value to Your Executives

Imagine: you are a marketing executive who is jazzed to add a strong technical aspect to your marketing strategy. You realize the benefits to a marketing technology with targeted email campaigns, automated social media and lead generation capabilities. Picture: you are a sales executive seeking a way to better funnel your company’s sales pipeline and lead qualification process.