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Sales Playbook

State of Sales

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Customer Relationship Management

For the third edition of the “State of Sales” report, Salesforce Research surveyed over 2,900 global sales professionals and leaders to discover:

The Marketing Automation for Sales Playbook

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Salesforce Pardot

It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth. The Marketing Automation for Sales Playbook shows how sales reps can use marketing automation to track prospect activities, prioritize their leads, and target their sales pitches.