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Sales and Marketing

Arizona-based TopLine Strategies joins Wipfli

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Scottsdale, Arizona (June 2, 2019) —TopLine Strategies announced today that its shareholders and associates joined Wipfli, one of the top 20 accounting and consulting firms in the United States, effective June 1. 

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

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Salesforce Pardot

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology–both existing and emerging–has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive results. From building your strategy to choosing the right tools for success, dive into account-based marketing and see how one of the industry’s most popular strategies is transforming B2B marketing.

You’ll learn:

Five Daunting Sales and Marketing Gaps

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Sales Force Automation

Learn about the five gaps that could be costing you time, customers, and profit in this eBook. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to:

5 Ideas to Drive Sales Through Marketing Automation and Microsoft Dynamics 365

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Learn How Marketing Automation Can Benefit Your Sales Team

While best known for the benefits it brings to marketing teams, marketing automation can help departments throughout an organization – particularly sales teams. In recent years, the internet and social media have changed buyer behavior, which has, in turn, changed how companies sell to their buyers. While these changes in buyer behavior present significant challenges to organizations of all kinds and sizes, a marketing automation system combined with Microsoft Dynamics 365 can drive sales success.