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Align Technology Expands Use of Salesforce, Leveraging Einstein Analytics to Drive Continued Innovation and Enhanced Customer Experiences with Invisalign® Treatment

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Salesforce

Leader in clear aligner orthodontics uses the Salesforce Lightning Platform to quickly build and deploy apps for employees, doctors, patients and consumers

Expands across the Lightning Platform, Analytics, Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud and Success Cloud to further transform its business

Infuses apps with Salesforce Einstein Analytics to connect with Invisalign doctors and their patients in smarter, more powerful ways

The Metrics Behind Service Effectiveness

The Metrics Behind Service Effectiveness

Today’s customer expects strong, consistent service and quick responses. Research found that 76 percent of respondents believe customer service quality is the best test to determine how much a company values them. If you don’t track service metrics and baselines, how can your customer service team increase its effectiveness and service? A recent survey found 47 percent of customers surveyed rated the most important element in their service experience as “fast response to inquiries or complaints.”

The Marketing Automation Checklist

The Marketing Automation Checklist

Marketing technology is on the rise and one of the strongest tools in the toolkit is: marketing automation. Even just the name sounds fantastic. Who wouldn’t want a system that will assist in sending campaigns to the right current and potential customers at the optimal time? If your company is considering making a marketing investment, it is definitely a tool to consider. 

Here are some topics below to consider:

Three Tips for Investing in Marketing Automation

Three Tips for Investing in Marketing Automation

Marketing technology has completely changed how companies approach sales and marketing. It has taken the power of systems and analytics that were, in the past, only available for business giants to the entire business population for successful campaigns and decisions. If your company is considering hopping on the marketing automation train to enjoy and utilize all the benefits it reaps, you are making a very educated choice. Marketing automation systems now have the capabilities to assist in email marketing, social media tracking, prospect nurturing and marketing analytics!

The Traditional vs. New CMO

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General Marketing Technologies

As technology continues to progress, so will the way the C-Suite becomes shaped. The rise of a new position, called the Chief Marketing Technology Officer, is now very relevant in many companies. What are the differences between the traditional Chief Marketing Officer and the new Chief Marketing Technology Officer?

The Traditional vs. New CMO