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Marketo® Recognized as a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

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SAN MATEO, Calif., -- Marketo, Inc., the leading provider of marketing planning, engagement, and attribution software, today announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant.

Marketing Automation and the Sales Connection

Marketing Automation and the Sales Connection

Marketing automation will add considerable value to a sales rep’s process. Sales professionals can tailor their activities to be more relevant to the buyer’s interest, which means sales teams can convert more leads to revenue. Introducing a marketing automation system will also allow your sales team to focus their time more efficiently, leaving the slower prospects to marketing automation’s lead nurturing capabilities. 

Beyond Clicks and Views: Measuring Content Performance

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Whether it's good or bad, content can only go so far by itself. Without the right tools and metrics, how can you identify your highest performing content and leverage it for your lead generation efforts?

Watch this recording to learn why content is important and how you can take your content to the next level with the right analytics. Learn:

What is Marketo

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Marketo

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads and dramatically improves sales performance.

Marketo Overview for B2B Marketers

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Marketo

Marketo provides easy-to-use, powerful, and complete marketing software that propels fast-growing small companies and global enterprises alike.

Marketing Analytics to Prove Your ROI

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Marketo

In order to increase your budget and team year after year, it's crucial to prove your marketing program effectiveness with reliable data. However, that's not always an easy task. In this on-demand webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue. 

Check out the recording to discover: 

  • Key metrics and reports every marketer should have
  • How to identify your top-performing programs
  • How to predict the performance and revenue of future programs

Marketo Sales Insight for Salesforce CRM

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Marketo

Marketo Sales Insight is a social sales application that helps sales teams understand, prioritize and interact with the hottest leads and opportunities to enable smart selling and close more business faster. Sales reps are better prepared at every stage of the revenue cycle to deliver the right response at the right time ensuring the right revenue results.

Salesforce and Marketo

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Gone are the days of when marketing and sales can continue to work in isolated silos, each with its own independent revenue goals and key performance metrics. In order to maximize revenue growth and ensure business goals are consistently met, today’s marketing and sales teams must be aligned and integrated, working in tandem to be better prepared at every step of the revenue cycle. Marketing and sales teams that lack integration will struggle with information gaps in the sales pipeline, resulting in frustration and lost opportunities.

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