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How to Drive Microsoft Dynamics 365 User Adoption with Marketing Automation

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Microsoft Dynamics CRM

Are you looking to increase usage of Microsoft Dynamics 365 in your organization?

There’s a solution you may have not thought of – marketing automation. And it isn’t just for marketing anymore. Our white paper will show you use cases for marketing automation in departments throughout your organization so you can get the most out of Microsoft Dynamics 365.

The B2B Perspective on Marketing Resource Effectiveness

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ClickDimensions

With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully create and execute on these strategies by leveraging skills and knowledge that may not be available in-house.

But how are B2B marketers utilizing outside resources to optimize results? 

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

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Salesforce Pardot

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology–both existing and emerging–has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive results. From building your strategy to choosing the right tools for success, dive into account-based marketing and see how one of the industry’s most popular strategies is transforming B2B marketing.

You’ll learn:

Five Daunting Sales and Marketing Gaps

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Sales Force Automation

Learn about the five gaps that could be costing you time, customers, and profit in this eBook. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to:

The Ultimate List of Marketing Spend Statistics for 2019

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Marketing Technologies

Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie. Many CMOs are using their budgets to make bigger investments in technology, especially analytics. To better understand how the industry will adapt in 2019, take a look at these marketing spend statistics you need to know for this year.

The Ultimate List of Marketing Spend Statistics for 2019

Fifth Edition State of Marketing

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Marketing Technologies

For the fifth edition of our “State of Marketing” report, Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how:

The B2B Perspective on Marketing Technology Trend

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Marketing Technologies

Marketing technologies, today, are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution.

From the B2B perspective, what trends will have the most impact on the effectiveness of marketing technology?

This resource discusses:

  • The current state of MarTech implementation
  • The barriers to marketing technology success
  • How marketing technology effectiveness is changing
  • Tips for driving results with marketing technology

Marketo® Recognized as a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

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Marketo

SAN MATEO, Calif., -- Marketo, Inc., the leading provider of marketing planning, engagement, and attribution software, today announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant.

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