You are here

Marketing Team

The B2B Perspective on Marketing Resource Effectiveness

Posted in

ClickDimensions

With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully create and execute on these strategies by leveraging skills and knowledge that may not be available in-house.

But how are B2B marketers utilizing outside resources to optimize results? 

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

Posted in

Salesforce Pardot

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology–both existing and emerging–has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive results. From building your strategy to choosing the right tools for success, dive into account-based marketing and see how one of the industry’s most popular strategies is transforming B2B marketing.

You’ll learn:

5 Ideas to Drive Sales Through Marketing Automation and Microsoft Dynamics 365

Posted in

ClickDimensions

Learn How Marketing Automation Can Benefit Your Sales Team

While best known for the benefits it brings to marketing teams, marketing automation can help departments throughout an organization – particularly sales teams. In recent years, the internet and social media have changed buyer behavior, which has, in turn, changed how companies sell to their buyers. While these changes in buyer behavior present significant challenges to organizations of all kinds and sizes, a marketing automation system combined with Microsoft Dynamics 365 can drive sales success.