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marketing strategy

Change the Way You May be Looking at Marketing

As a new fiscal year begins, marketing agendas for the new year should certainly be a central topic of conversation. It is common for organizations, especially at the small business level, to get tied down in daily business operations and consequently view marketing communications as a chore rather than as a tool set for continued growth and success.  As 2013 plans begin to take shape, it is important to look back on 2012 strategies and highlight areas for improvement in the year to come. This year, make sure you have a plan for better marketing communications.