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marketing strategy

The B2B Perspective on Marketing Technology Trends

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Marketing Technologies

Marketing technologies today are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution.

From the B2B perspective, what trends will have the most impact on the effectiveness of marketing technology?

To find out, get this exclusive research report, which includes:

  • The current state of MarTech implementation
  • The barriers to marketing technology success
  • How marketing technology effectiveness is changing
  • Tips for driving results with marketing technology

Building an Effective Digital Marketing Strategy: A Guide for Dynamics 365 Marketers

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ClickDimensions

Marketers go where their customers are, and increasingly that is to digital channels. But in order to succeed, it isn’t enough to just be there; you must have a strategy too.

This guide was developed with that in mind, and specifically for marketers at organizations that utilize Microsoft Dynamics 365. Download this eBook to learn how to build, evaluate and refine your digital marketing strategy while gaining an understanding of the digital marketing tactics and technologies available today.

The B2B Perspective on Marketing Resource Effectiveness

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ClickDimensions

With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully create and execute on these strategies by leveraging skills and knowledge that may not be available in-house.

But how are B2B marketers utilizing outside resources to optimize results? 

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

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Salesforce Pardot

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology–both existing and emerging–has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive results. From building your strategy to choosing the right tools for success, dive into account-based marketing and see how one of the industry’s most popular strategies is transforming B2B marketing.

You’ll learn:

Moving from DIY to DIFM: How Services can Help Microsoft Dynamics 365 Marketers Yield Better Results

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ClickDimensions

The do-it-yourself (DIY) movement has been everywhere in recent years – including marketing. But over time, marketers have come to realize the inefficiency and frustration that often comes with the DIY approach. Now, DIFM – do it for me – is surging in popularity. Let this white paper be your guide in exploring DIFM and how services can make a difference for marketers in organizations that utilize Microsoft Dynamics 365.

Optimizing B2B Marketing Automation: Strategies, Tactics and Tips From the Field

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ClickDimensions

New Research: Optimizing B2B Marketing Automation

Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern marketing.

But for B2B marketers specifically, how do you optimize marketing automation to continually increase business-to-business marketing performance?

To find out, read this research report which includes:

Data's Role in Content Marketing

In the world of marketing, increased viewership could mean opening the door to more conversations. More conversations could lead to new clients, long-term relationships and new revenue. However, the debate continues: What type of content should your company be publishing to serve as seeds for those conversations?

Your Brand Sux

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Marketing Technologies

Your brand doesn’t ‘sux’, but in today’s social and mobile world there may be some negative conations received. How do you turn the negative sentiment into an opportunity to improve your sales, marketing and service teams?

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