You are here

marketing data

Data Monetization – Use Cases, Implementation and Added Value

Posted in


The data monetization landscape is evolving

Data is a central resource. Only those who manage to extract value from their data will remain competitive, leading many organizations to seek new ways of creating value from their data. Data monetization is the process of identifying and marketing data or data-based products to generate monetary value.

This survey-based study seeks to answer the following questions:

Fifth Edition State of Marketing

Posted in

Marketing Technologies

For the fifth edition of our “State of Marketing” report, Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how:

The Future Of B2B Sales Is Built On Predictive Tools: Winning Organizations Will Use AI-Driven Sales Force Automation Technologies To Inform And Empower Reps

Posted in

Microsoft Dynamics CRM

B2B buyers are increasingly empowered to choose when and how to engage with sales. As buyer demands for personalized and relevant information increase, organizations have an opportunity to gain a competitive edge by investing in data-driven technologies to inform and empower sellers. Sales force automation (SFA) is not just the cornerstone technology for sales organizations; it’s rapidly evolving into an essential seller empowerment tool.

Drive Your Analytics Evolution: Building an In-House Predictive Modeling Centre of Excellence

Posted in


As data analytics spreads throughout your organization, you’ll realize the benefit from having a much greater understanding of your business processes. The capability to predict outcomes improves and efficiency grows. But data science is evolving at a tremendous pace, outstripping the capabilities of traditional analytics departments. With AI, machine learning, prescriptive and predictive analytics taking centre stage in this new analytics era, a modern vision is needed to ensure the organization can get the greatest possible benefit from these game-changing analyses.