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Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season

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Salesforce

Mobile commerce eclipsed desktop for the first time – 48 percent of orders were placed from mobile devices, compared to 44 percent from computers

16 percent of Cyber Week buyers engaged with AI-powered product recommendations and spent 14 percent more than those that did not

Social media was the breakout channel, with a 34 percent increase in social traffic and Facebook/Instagram accounting for 94 percent of all social traffic to retail sites

Marketing Cloud: The Dawn of the Digital Marketer

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Marketing Technologies

Customers are engaging with brands they love on digital channels like never before, and new technology is further enabling ways for companies to impress customers every day. Watch this video to learn how the world's most innovative brands are cultivating 1-to-1 customer experiences across marketing, sales and service.

Salesforce Unveils Marketing Cloud Lightning, Enabling Marketers to Deliver Next-Generation Customer Experiences

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Salesforce

ATLANTA—May 10, 2016—Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced Marketing Cloud Lightning—a new user experience, platform and ecosystem that will give marketers the ability to create 1-to-1 customer journeys that span sales, service, marketing and more. Salesforce Lightning propelled Sales Cloud and Service Cloud to the next level, and by extending it to Marketing Cloud, companies will be able to deliver smarter journeys across the entire Customer Success Platform, culminating in unmatched customer experiences.

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