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Arizona-based TopLine Strategies joins Wipfli

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General

Scottsdale, Arizona (June 2, 2019) —TopLine Strategies announced today that its shareholders and associates joined Wipfli, one of the top 20 accounting and consulting firms in the United States, effective June 1. 

CRM ADOPTION: An Organizational Change Management Framework

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General

TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Adoption Abstract:

How to Drive Microsoft Dynamics 365 User Adoption with Marketing Automation

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Microsoft Dynamics CRM

Are you looking to increase usage of Microsoft Dynamics 365 in your organization?

There’s a solution you may have not thought of – marketing automation. And it isn’t just for marketing anymore. Our white paper will show you use cases for marketing automation in departments throughout your organization so you can get the most out of Microsoft Dynamics 365.

The B2B Perspective on Marketing Technology Trends

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Marketing Technologies

Marketing technologies today are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution.

From the B2B perspective, what trends will have the most impact on the effectiveness of marketing technology?

To find out, get this exclusive research report, which includes:

  • The current state of MarTech implementation
  • The barriers to marketing technology success
  • How marketing technology effectiveness is changing
  • Tips for driving results with marketing technology

Building an Effective Digital Marketing Strategy: A Guide for Dynamics 365 Marketers

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ClickDimensions

Marketers go where their customers are, and increasingly that is to digital channels. But in order to succeed, it isn’t enough to just be there; you must have a strategy too.

This guide was developed with that in mind, and specifically for marketers at organizations that utilize Microsoft Dynamics 365. Download this eBook to learn how to build, evaluate and refine your digital marketing strategy while gaining an understanding of the digital marketing tactics and technologies available today.

The B2B Perspective on Marketing Resource Effectiveness

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ClickDimensions

With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully create and execute on these strategies by leveraging skills and knowledge that may not be available in-house.

But how are B2B marketers utilizing outside resources to optimize results? 

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