The roles that sales and marketing play in an organization and their relationship depend on how company leadership decides to manage and enable cooperation between these two functions. A recent CMO Survey© evaluated how firms structure the sales and marketing relationship. These were the results.
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The more information you have and the more effectively you use it, the greater the success you can achieve. The best scenario is when all the systems that manage information are tightly integrated so data can easily be combined to grow a deeper, more intimate understanding of each customer.
Integrating systems to accurately share customer data can be a formidable task, which grows in difficulty depending on the size of your organization and the number of contacts you interact with.
Investing in a new technology platform comes with time, learning and trial and error. However, the benefits of adding a system, such as marketing automation, to your organization is worth the investment. These investments, when fully implemented and adopted, can produce an impressive return on investment. They allow organizations to better personalize their efforts with customers and improve their actions moving forward.
Marketing automation will add considerable value to a sales rep’s process. Sales professionals can tailor their activities to be more relevant to the buyer’s interest, which means sales teams can convert more leads to revenue. Introducing a marketing automation system will also allow your sales team to focus their time more efficiently, leaving the slower prospects to marketing automation’s lead nurturing capabilities.
Whether your team is looking to increase collaboration, decision making timelines or lead conversion, the implementation and integration of Customer Relationship Management (CRM) and Marketing Automation technologies have facts to back up their ROI. With benefits for both marketing and sales professionals, these technologies have demonstrated growth for companies across countless industries.
Whether it's good or bad, content can only go so far by itself. Without the right tools and metrics, how can you identify your highest performing content and leverage it for your lead generation efforts?
Watch this recording to learn why content is important and how you can take your content to the next level with the right analytics. Learn:
The number one toy maker in the world stays on top by simply listening to its customers. Marketing Cloud allows Mattel to create a lifelong, cradle-to-collector relationship which sets customers on a magical, multi-branded path of play.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads and dramatically improves sales performance.
Marketo provides easy-to-use, powerful, and complete marketing software that propels fast-growing small companies and global enterprises alike.