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Data Monetization: Use Cases, Implementation, and Added Value

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Tableau

The data monetization landscape is evolving.

Data is a central resource. Only those who manage to extract value from their data will remain competitive, leading many organizations to seek new ways of creating value from their data. Data monetization is the process of identifying and marketing data or data-based products to generate monetary value.

This survey-based study, conducted by BARC Research, seeks to answer the following questions: