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The B2B Perspective on Marketing Resource Effectiveness

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ClickDimensions

With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully create and execute on these strategies by leveraging skills and knowledge that may not be available in-house.

But how are B2B marketers utilizing outside resources to optimize results? 

Moving from DIY to DIFM: How Services can Help Microsoft Dynamics 365 Marketers Yield Better Results

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ClickDimensions

The do-it-yourself (DIY) movement has been everywhere in recent years – including marketing. But over time, marketers have come to realize the inefficiency and frustration that often comes with the DIY approach. Now, DIFM – do it for me – is surging in popularity. Let this white paper be your guide in exploring DIFM and how services can make a difference for marketers in organizations that utilize Microsoft Dynamics 365.

ClickDimensions Named as a Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

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ClickDimensions

Attributes 183 percent revenue growth to laser focus on serving Microsoft Dynamics 365 marketers

ATLANTA—ClickDimensions today announced it ranked 422 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. The company grew 183 percent between 2014 and 2017.

Putting Sales in Marketing Automation

Putting Sales in Marketing Automation

If you’re a salesperson, I know what you might be thinking when you hear the phrase, “marketing automation”: “What’s in it for me?” The answer is “a lot!” Though they are sometimes at odds over their methods, marketing and sales really do have the same goal in mind…to increase revenue and profit for the company.

Keys to Successful Adoption

Keys to Successful Adoption

Investing in a new technology platform comes with time, learning and trial and error. However, the benefits of adding a system, such as marketing automation, to your organization is worth the investment. These investments, when fully implemented and adopted, can produce an impressive return on investment. They allow organizations to better personalize their efforts with customers and improve their actions moving forward. 

Sending an Email Created in a Workflow

I had a situation where I was creating an email in a workflow using the standard step of "Create Email." After the email was created, some custom processing was done on it (specifically, creating a PDF and attaching it to the email). Since this was my first foray into the territory of creating emails in a workflow with custom processing, I thought it would be as easy as setting the status of the email to "Send" and it would automatically get sent. Nope, it's not that easy – but it isn't that hard to get done, either. It does take a little bit of code in a custom workflow step.

Marketing Automation and the Sales Connection

Marketing Automation and the Sales Connection

Marketing automation will add considerable value to a sales rep’s process. Sales professionals can tailor their activities to be more relevant to the buyer’s interest, which means sales teams can convert more leads to revenue. Introducing a marketing automation system will also allow your sales team to focus their time more efficiently, leaving the slower prospects to marketing automation’s lead nurturing capabilities. 

2016 Marketing with Microsoft CRM Idea eBook

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Microsoft Dynamic Marketing

There has been a lot written about how to make marketers who use Microsoft Dynamics CRM more effective. Here are some of the top articles to give you ideas for how you could use Dynamics CRM in your marketing efforts. The articles are grouped into a few broad categories to help organize the content. 

How Marketing and Sales Align with Today’s B2B Buyer

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Salesforce Pardot

Today’s B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing and sales teams are challenged with how to become identifiable, stay relevant, remain memorable, and rise above the fray in product-offering quality.

Join Lori Wizdo, Principal Analyst at Forrester, and Sangram Vajre, Director of Marketing at Pardot, as they explore how savvy marketing and sales teams align with the B2B buyer by:

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