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customer loyalty

Data Monetization: Use Cases, Implementation, and Added Value

Posted in

Tableau

The data monetization landscape is evolving.

Data is a central resource. Only those who manage to extract value from their data will remain competitive, leading many organizations to seek new ways of creating value from their data. Data monetization is the process of identifying and marketing data or data-based products to generate monetary value.

This survey-based study, conducted by BARC Research, seeks to answer the following questions:

4 Steps to Transforming Your Sales Process

Posted in

Sales Force Automation

Today’s biggest business trends revolve around helping companies provide exceptional customer experiences. These include big data insights that reveal and predict customer needs, integrated platforms that enable end-to-end personalization, and artificial intelligence (AI) solutions that automate and scale tasks that used to be painfully manual and time-consuming.

Aligning with Customer Motives

Aligning with Customer Motives

According to a recent survey regarding the customer experience, 76 percent of customers see customer service as the true test of value.  About 70 percent of clients say they do not forgive a bad service experience, leaving a low client forgiveness rate following a negative experience. The high-cost associated with losing a loyal customer is causing companies to realize that optimizing customer service is a critical priority. In order to keep their customer base loyal and happy, companies are investing in opportunities that ensure delivery of a consistently positive customer experience.

Training for Customer Service Success

Training for Customer Service Success

Today’s fast-paced, mobile customers have come to expect quick responses and personalized attention in their interactions with customer service groups in the companies they do business with. The consequences of a poor customer experience can be swift and direct. A recent study by PH Media Group found that over half of respondents would switch loyalty due to one negative service experience with a company.

The Power of the First Call

The Power of the First Call

The relationship with a customer does not conclude following a purchase and the customer experience lifecycle is no longer a line with a beginning and ending. It is merely the beginning of your relationship. The customer experience lifecycle has become circular, with retention and referral connecting a happy customer to continued life with a company. The cost of retaining and continuing your relationship with a current customer is four to 10 times less than the cost of acquiring a new customer.

8 Essential Steps: Championing Your Investment in Loyalty Marketing

Posted in

TIBCO Spotfire

For every company that loses a customer, another company is prepared to win that same customer and maximize lifetime value through continuous, contextual engagement.

Most marketers want to expand loyalty efforts; the problem is getting these programs off the ground. Without a solid foundation, your loyalty initiatives are susceptible to major roadblocks that can waste resources, prevent the program from launching or decrease effectiveness when deployed.

The 10 Essential Factors of Customer Loyalty Success

Posted in

TIBCO Spotfire

Learn how to define success, identify desired behaviors and where to put most of your money. You’ll also get setup tips to get the most out of any system, as well as psychological tricks to attract customers and keep them coming back again and again.