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Re-Engaging Leads and Customers with Microsoft Dynamics 365

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ClickDimensions

Get Tactics and Tips for Bringing the Spark Back to Customer and Prospect Relationships

When your organization’s relationship with a lead or customer is brand new, it can often seem like they love every message you send, engage with every piece of content you create, and are delighted by every interaction. But, over time, that interest can fade. Rekindling the relationship won’t be possible in every case, but you can win some back with Microsoft Dynamics 365 and marketing automation. Find out how in our informative white paper.

Aligning with Customer Motives

Aligning with Customer Motives

According to a recent survey regarding the customer experience, 76 percent of customers see customer service as the true test of value.  About 70 percent of clients say they do not forgive a bad service experience, leaving a low client forgiveness rate following a negative experience. The high-cost associated with losing a loyal customer is causing companies to realize that optimizing customer service is a critical priority. In order to keep their customer base loyal and happy, companies are investing in opportunities that ensure delivery of a consistently positive customer experience.

The Power of the Customer Experience

The Power of the Customer Experience

It’s no longer enough to offer a great product at a competitive price. Global sourcing and sales mean customers have many choices when it comes to buying goods. While a superior product might pique a customer’s interest, it’s their experience working with your brand that will make the difference between a sale and a dissatisfied buyer. A good experience keeps customers coming back. 

The Case for Customer Service Technology Investment

The Case for Customer Service Technology Investment

As companies are solidifying their goals and budgets for 2016, a major topic of discussion will be investing in customer service. Customer service is no longer just a call center, but now encompasses the full post-purchase customer experience and support. In order to keep up with industry developments and continue to stand out from competitors, companies need to expand their offerings in customer service technology. Gartner estimates that, by 2017, over 50 percent of technical development investments will be in customer service innovations.

6 Ways to Connect Your Entire Business Around the Customer

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Salesforce

The definition of a successful business today is one that puts the customer at the center of the entire company. But how can you make sure your customers are successful when every team in your company -- marketing, sales, and service -- has a different view of the customer? The end result is that your business is splintered. Too many independent visions and working strategies will keep you from getting closer to your customers and your ultimate goal: Customer success.

American Express' Success Story

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Salesforce

Since it's founding over 160 years ago, American Express has always had a deep focus on its customers. Using Sales Cloud as one part of the Customer Success Platform, American Express has brought this same customer focus into the digital age and transformed its sales culture on a profound level.

Microsoft Dynamics CRM Connecting with Customers

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Microsoft Dynamics CRM

Microsoft Dynamics CRM helps you gain the competitive advantage of really understanding your customers and deliver meaningful connections to build long-term relationships. Hear how customers like North American Eagle, Breathe Hot Yoga and Kelly Roofing modernised their small business with partner Adaptive Solutions using this solution.

Customer Engagement, Business Value: How to Deal with the 21st-Century Customer

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Customer Service

Customer engagement is top of mind for business executives across the world. It's no surprise. Customers are more demanding than ever and are talking more about your brand than ever. What do you do to keep them engaged? What is customer engagement? Who has done it well? Who hasn't? Author and thought leader Paul Greenberg helps you figure out how to think about and act on the programs for customer engagement that you need to make your business successful in the 21st century.

The Six C's of CRM

The Six C's of CRM
  1. C is for Customer: Customer is the key word! If your customer is not at the heart of your Customer Relationship Management (CRM) strategy, you will not get the full investment. Consider:
    • How will the information in CRM benefit the customer?
    • How can CRM be utilized to speed up the process to benefit the customer?

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