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CRM ADOPTION: An Organizational Change Management Framework

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General

TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Adoption Abstract:

New White Paper Delivers Critical Insight into CRM Adoption

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General

TopLine Strategies outlines how your company can gain 100 percent CRM user community adoption, and accelerate access to measureable returns on your CRM investment 

FOR IMMEDIATE RELEASE 

SCOTTSDALE, AZ (April 23, 2015) – TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

A Referral Culture

A Referral Culture

At any company, your next top employee can be one degree of separation away. These top prospects could be introduced to your company in the form of a referral. Referrals often introduce strong, quality talent to your job pool, in addition to reducing time to hire and make recruiters’ job simpler. Referrals, if hired, often cost less, perform better and stay with the company longer. A recruiting survey for 2014 determined that referrals were the top source for hiring, filling 20 percent of job openings by those surveyed. 

Marketing Automation Executive Value Guide

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Salesforce Pardot

Upper-level executives can be a hard sell when it comes to new marketing spend and the need for tools like marketing automation. There’s no room in the budget, there’s nothing wrong with the current system, or maybe they just don’t think it’s worth the investment — whatever the reason is, this guide will provide the selling points of marketing automation that are of most interest to your CEO, CTO, and CFO. Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite.