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CSO

How to Elevate Sales Team Performance

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Sales Force Automation

In this eBook, How to Elevate Sales Team Performance, see how metrics derived, from the CSO Insights’ Sales Relationship/Process (SRP) Matrix™ can help businesses create a sales roadmap for the the entire team based on how they currently operate and what levels of relationship and process implementation they need to achieve.

How Marketing and Sales Align with Today’s B2B Buyer

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Salesforce Pardot

Today’s B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing and sales teams are challenged with how to become identifiable, stay relevant, remain memorable, and rise above the fray in product-offering quality.

Join Lori Wizdo, Principal Analyst at Forrester, and Sangram Vajre, Director of Marketing at Pardot, as they explore how savvy marketing and sales teams align with the B2B buyer by:

Introducing the Chief Customer Officer (CCO)

Introducing the Chief Customer Officer (CCO)

The C-Suite is expanding again. The newest addition to the team is the Chief Customer Officer (CCO). According to the CCO Council’s Annual Chief Customer Officer Study, the CCO role is quickly becoming a “staple of modern business,” as 22 percent of Fortune 100 and 10 percent of Fortune 500 companies already having one on their team. Founder and Executive Director of the CCO Council, Curtis Bingham, believes “with accessibility and consistency of customer experience in mind, many companies have turned to creating a CCO position in the C-Suite.