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CRM Adoption

CRM ADOPTION: An Organizational Change Management Framework

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General

TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Adoption Abstract:

3 KPIs That Measure Operational Excellence

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Customer Relationship Management

The success of any business depends on the success of its operations. So how do you ensure that success? In this e-book we’ll explore three key performance indicators (KPIs) that can help move you toward operational excellence. From addressing disruption events, to managing IT productivity, to maximizing CRM adoption and engagement, these KPIs will provide you with valuable intelligence on how your business is doing, and what it could be doing better.

New White Paper Delivers Critical Insight into CRM Adoption

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TopLine Strategies outlines how your company can gain 100 percent CRM user community adoption, and accelerate access to measureable returns on your CRM investment 

FOR IMMEDIATE RELEASE 

SCOTTSDALE, AZ (April 23, 2015) – TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Tells All

CRM Tells All

In business, information is power. The better and more complete the information available to your team is, the greater the potential to achieve even greater results. The same mindset is applicable with Customer Relationship Management (CRM) information.

Get Your Team to Fall in Love with CRM

Get Your Team to Fall in Love with CRM

The implementation of a Customer Relationship Management (CRM) tool is only as successful as its implementation and adoption. Members of your staff could be resistant to, or hesitant to embrace, the new technology solution. In order to create a strong showing, it is important to get your entire team onboard. Once your team sees the benefits of CRM, they will be more likely to embrace and use it.

The Power of Clean, Quality Data

The Power of Clean, Quality Data

You invested in a Customer Relationship Management (CRM) system and have been diligent in getting the system implemented and adopted across the entire company. However, if your team is not consistently keeping the Lead, Account, Contact, Opportunity and Service Ticket data clean, you are likely missing out on the benefits of having a CRM system to begin with. How?

If Your Goal is Measurable ROI on Your CRM Investment, Plan for 100% CRM Adoption Success

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General

The goal of a customer relationship management (CRM) initiative is measurable success. CRM expectations include more leads, higher lead-to-revenue conversion rates, identification of up-sell and cross-sell opportunities, and improved customer service, all leading to improved client retention rates, increased revenue, and other benchmarks of achievement. Measurable returns on a CRM system investment cannot be achieved unless the user community fully embraces the new system.

If Your Goal is Measurable ROI on Your CRM Investment, Plan for 100% CRM Adoption Success

Making Sales a Game

Making Sales a Game

There are several ways for companies to grow; they can increase revenue, cut costs or a do combination of the two. And although every company wants to grow, obtaining measurable results requires dedication, including having a dynamic, focused sales team. The trick is keeping team members motivated and on the hunt for their next contract or client.  

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