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Salesforce Named a Leader in CRM Suites by Independent Research Firm

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Salesforce

SAN FRANCISCO—Salesforce [NYSE: CRM], the global leader in CRM, today announced Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: CRM Suites, Q4 2018.

Salesforce received the highest score possible in the category of market presence, as well as the criteria of product strategy, delivery and extensibility ecosystem, sales force automation (SFA), marketing automation, customer service, field service and customer journey support. In the report, Forrester describes Salesforce as “a foundation for smarter engagement on a broader scale.”

Introducing Salesforce Customer 360 — Unify the Customer Experience on the World’s #1 CRM Platform

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Salesforce

Customer 360 will provide a click-based admin interface to easily connect and manage customer data across Salesforce apps

With Customer 360 ID, companies will have a complete, up-to-date, contextually relevant profile of the customer

Pre-built Customer 360 packages for Service, Marketing and Commerce will enable companies to quickly create cross-channel customer experiences