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CRM ADOPTION: An Organizational Change Management Framework

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General

TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Adoption Abstract:

The Ultimate List of Marketing Spend Statistics for 2019

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Marketing Technologies

Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie. Many CMOs are using their budgets to make bigger investments in technology, especially analytics. To better understand how the industry will adapt in 2019, take a look at these marketing spend statistics you need to know for this year.

The Ultimate List of Marketing Spend Statistics for 2019

New White Paper Delivers Critical Insight into CRM Adoption

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General

TopLine Strategies outlines how your company can gain 100 percent CRM user community adoption, and accelerate access to measureable returns on your CRM investment 

FOR IMMEDIATE RELEASE 

SCOTTSDALE, AZ (April 23, 2015) – TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

The Power of the Customer Experience

The Power of the Customer Experience

It’s no longer enough to offer a great product at a competitive price. Global sourcing and sales mean customers have many choices when it comes to buying goods. While a superior product might pique a customer’s interest, it’s their experience working with your brand that will make the difference between a sale and a dissatisfied buyer. A good experience keeps customers coming back. 

How Marketing and Sales Align with Today’s B2B Buyer

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Salesforce Pardot

Today’s B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing and sales teams are challenged with how to become identifiable, stay relevant, remain memorable, and rise above the fray in product-offering quality.

Join Lori Wizdo, Principal Analyst at Forrester, and Sangram Vajre, Director of Marketing at Pardot, as they explore how savvy marketing and sales teams align with the B2B buyer by:

Introducing the Chief Customer Officer (CCO)

Introducing the Chief Customer Officer (CCO)

The C-Suite is expanding again. The newest addition to the team is the Chief Customer Officer (CCO). According to the CCO Council’s Annual Chief Customer Officer Study, the CCO role is quickly becoming a “staple of modern business,” as 22 percent of Fortune 100 and 10 percent of Fortune 500 companies already having one on their team. Founder and Executive Director of the CCO Council, Curtis Bingham, believes “with accessibility and consistency of customer experience in mind, many companies have turned to creating a CCO position in the C-Suite.

The Traditional vs. New CMO

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General Marketing Technologies

As technology continues to progress, so will the way the C-Suite becomes shaped. The rise of a new position, called the Chief Marketing Technology Officer, is now very relevant in many companies. What are the differences between the traditional Chief Marketing Officer and the new Chief Marketing Technology Officer?

The Traditional vs. New CMO

Marketing’s New Role—Marketing Technology Officer (MTO)

As a Chief Marketing Officer (CMO), are you prepared to understand all the technologies you’ll need in order to survive and thrive? As we move into 2015, one thing has become very clear – technology is playing a key role in the transformation of marketing into a revenue center. Savvy heads of marketing should be working both to understand the key role of technology, and to learn how to optimize this stack of technology.