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CRM ADOPTION: An Organizational Change Management Framework

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General

TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Adoption Abstract:

New White Paper Delivers Critical Insight into CRM Adoption

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General

TopLine Strategies outlines how your company can gain 100 percent CRM user community adoption, and accelerate access to measureable returns on your CRM investment 

FOR IMMEDIATE RELEASE 

SCOTTSDALE, AZ (April 23, 2015) – TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

The Power of the Customer Experience

The Power of the Customer Experience

It’s no longer enough to offer a great product at a competitive price. Global sourcing and sales mean customers have many choices when it comes to buying goods. While a superior product might pique a customer’s interest, it’s their experience working with your brand that will make the difference between a sale and a dissatisfied buyer. A good experience keeps customers coming back. 

The Cloud Edge for Small Businesses

The Cloud Edge for Small Businesses

Cloud technologies are becoming a necessity for many small businesses, as its strengths are keeping small businesses in competition with the larger enterprises. Cloud has increased mobility and data availability for companies of all sizes. According to Forbes, cloud is likely to become an $80 billion industry by 2018 with the expectations of doubling for small business participation in the next six years. As more companies are jumping on the cloud bandwagon, it is becoming increasingly clear the benefits of the solution, with predictions of a 30 percent annual growth for the industry.

A Referral Culture

A Referral Culture

At any company, your next top employee can be one degree of separation away. These top prospects could be introduced to your company in the form of a referral. Referrals often introduce strong, quality talent to your job pool, in addition to reducing time to hire and make recruiters’ job simpler. Referrals, if hired, often cost less, perform better and stay with the company longer. A recruiting survey for 2014 determined that referrals were the top source for hiring, filling 20 percent of job openings by those surveyed. 

Microsoft empowers business transformation

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IT consulting

ATLANTA — March 16, 2015 — Microsoft Corp. on Monday announced the availability of new products and services designed to enable people and organizations to put data to work, driving better results for business of all sizes. The announcements were made at Convergence 2015, Microsoft’s annual conference for its business customers.

What every small business CEO needs to know about customer service

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General

It’s risky business, starting a company. Not only do you have to launch a product, outflank the competition and grow a customer base, but you also have to make payroll each week. When you’re that busy, customer service can seem like just another box you need to check off. Wrong! Offering awesome customer service can help you build better products and stronger relationships with customers so you reduce risk and grow your business faster than ever. Here’s what every small business CEO needs to know to make customer service their secret weapon for success.

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