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Building an Effective Digital Marketing Strategy: A Guide for Dynamics 365 Marketers

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Marketers go where their customers are, and increasingly that is to digital channels. But in order to succeed, it isn’t enough to just be there; you must have a strategy too.

This guide was developed with that in mind, and specifically for marketers at organizations that utilize Microsoft Dynamics 365. Download this eBook to learn how to build, evaluate and refine your digital marketing strategy while gaining an understanding of the digital marketing tactics and technologies available today.

The B2B Perspective on Marketing Resource Effectiveness

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With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully create and execute on these strategies by leveraging skills and knowledge that may not be available in-house.

But how are B2B marketers utilizing outside resources to optimize results?