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Building an Effective Digital Marketing Strategy: A Guide for Dynamics 365 Marketers

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Marketers go where their customers are, and increasingly that is to digital channels. But in order to succeed, it isn’t enough to just be there; you must have a strategy too.

This guide was developed with that in mind, and specifically for marketers at organizations that utilize Microsoft Dynamics 365. Download this eBook to learn how to build, evaluate and refine your digital marketing strategy while gaining an understanding of the digital marketing tactics and technologies available today.

The B2B Perspective on Marketing Resource Effectiveness

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With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully create and execute on these strategies by leveraging skills and knowledge that may not be available in-house.

But how are B2B marketers utilizing outside resources to optimize results? 

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

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Salesforce Pardot

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology–both existing and emerging–has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive results. From building your strategy to choosing the right tools for success, dive into account-based marketing and see how one of the industry’s most popular strategies is transforming B2B marketing.

You’ll learn:

The B2B Perspective on Marketing Technology Trend

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Marketing Technologies

Marketing technologies, today, are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution.

From the B2B perspective, what trends will have the most impact on the effectiveness of marketing technology?

This resource discusses:

  • The current state of MarTech implementation
  • The barriers to marketing technology success
  • How marketing technology effectiveness is changing
  • Tips for driving results with marketing technology

Five Daunting Sales and Marketing Gaps and How to Overcome Them

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Sales Force Automation

What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? In this guide, we examine five massive gaps that could be costing you time, customers, top-line growth, and profit. The guide shows you how to transform your business by closing those gaps so you can get back to growing.

Optimizing B2B Marketing Automation: Strategies, Tactics and Tips From the Field

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New Research: Optimizing B2B Marketing Automation

Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern marketing.

But for B2B marketers specifically, how do you optimize marketing automation to continually increase business-to-business marketing performance?

To find out, read this research report which includes:

Sending an Email Created in a Workflow

I had a situation where I was creating an email in a workflow using the standard step of "Create Email." After the email was created, some custom processing was done on it (specifically, creating a PDF and attaching it to the email). Since this was my first foray into the territory of creating emails in a workflow with custom processing, I thought it would be as easy as setting the status of the email to "Send" and it would automatically get sent. Nope, it's not that easy – but it isn't that hard to get done, either. It does take a little bit of code in a custom workflow step.

What’s new for Spring 2016 in Microsoft Social Engagement


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Microsoft Social Engagement

Check out all the new things you can do in Microsoft Social Engagement. Automatically identify customer intentions in social posts. Add tags to posts, or let the system learn to automatically tag posts for you. Integrate real-time social data with any application that can connect to an Azure Event Hub and stream it to Power BI and build powerful dashboards that reveal intelligent social insights. Find more posts with the new forum and Instagram sources. Calculate sentiment in more languages. Microsoft Social Engagement is truly enabling "social for everyone."