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Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season

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Salesforce

Mobile commerce eclipsed desktop for the first time – 48 percent of orders were placed from mobile devices, compared to 44 percent from computers

16 percent of Cyber Week buyers engaged with AI-powered product recommendations and spent 14 percent more than those that did not

Social media was the breakout channel, with a 34 percent increase in social traffic and Facebook/Instagram accounting for 94 percent of all social traffic to retail sites

Align Technology Expands Use of Salesforce, Leveraging Einstein Analytics to Drive Continued Innovation and Enhanced Customer Experiences with Invisalign® Treatment

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Salesforce

Leader in clear aligner orthodontics uses the Salesforce Lightning Platform to quickly build and deploy apps for employees, doctors, patients and consumers

Expands across the Lightning Platform, Analytics, Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud and Success Cloud to further transform its business

Infuses apps with Salesforce Einstein Analytics to connect with Invisalign doctors and their patients in smarter, more powerful ways

Adobe, Microsoft and SAP announce the Open Data Initiative to empower a new generation of customer experiences

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Microsoft Dynamics CRM

Industry leaders team up to help customers connect data across their organizations, find powerful insights and deliver intelligent services with AI

ORLANDO, Fla. — The CEOs of Adobe (Nasdaq: ADBE), Microsoft (Nasdaq: MSFT) and SAP (NYSE: SAP) introduced the Open Data Initiative at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time.