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Crack the Code of Sales and Marketing Alignment

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The lack of alignment between sales and marketing is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger problem today and the disconnect is having a direct effect on top and bottom line performance. This report reveals the results of a comprehensive survey that uncovers why sales and marketing teams are not aligned and, better yet, defines a path forward.