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The B2B Perspective on Marketing Technology Trend

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Marketing Technologies

Marketing technologies, today, are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution.

From the B2B perspective, what trends will have the most impact on the effectiveness of marketing technology?

This resource discusses:

  • The current state of MarTech implementation
  • The barriers to marketing technology success
  • How marketing technology effectiveness is changing
  • Tips for driving results with marketing technology

Your Brand Sux

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Marketing Technologies

Your brand doesn’t ‘sux’, but in today’s social and mobile world there may be some negative conations received. How do you turn the negative sentiment into an opportunity to improve your sales, marketing and service teams?