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Inside BIGDATA Guide to Predictive Analytics

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TIBCO Spotfire

Also known as predictive analytics, the ability to forecast and influence business outcomes is a growing strategic and competitive advantage for many companies. So what exactly is Predictive Analytics (PA) and how can it help you make smarter decisions?

Insider’s Guide to Predictive Analytics by InsideBIGDATA documents what PA is, what to consider when evaluating solutions, how to build a predictive model and how different lines of business are using it for decision-making.

Bringing Social to the Enterprise: How IT Empowers Organizations to Work Like a Network

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Microsoft SharePoint

The rapid growth of mobile and social technologies has made the world a giant network. People today are more connected than ever before, and the widespread use of mobile devices and social networks makes it easier for people to communicate, share information, and work together on complex projects. As a result, the value of bringing social technologies within the enterprise is becoming increasingly clear—and IT professionals are among those whom they impact and benefit the most.

Go Mobile! The Essential Guide to Mobile Marketing

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Mobile marketing involves marketing via a mobile device, like a smartphone or tablet. There are different ways to market through mobile, from simple methods like text messaging (SMS) to more complex options like app building and in-app advertising. The type of business, current customers and future prospects greatly influence where a company should invest its mobile marketing efforts.