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Marketing Automation Executive Value Guide

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Salesforce Pardot

Upper-level executives can be a hard sell when it comes to new marketing spend and the need for tools like marketing automation. There’s no room in the budget, there’s nothing wrong with the current system, or maybe they just don’t think it’s worth the investment — whatever the reason is, this guide will provide the selling points of marketing automation that are of most interest to your CEO, CTO, and CFO. Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite.

The Marketing Automation for Sales Playbook

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Salesforce Pardot

It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth. The Marketing Automation for Sales Playbook shows how sales reps can use marketing automation to track prospect activities, prioritize their leads, and target their sales pitches.

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