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A 5-Minute Guide to Business Analytics

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TIBCO Spotfire

In Hollywood, nothing is more chic than analytics. On TV shows like CSI and in films like Iron Man, the industry’s most iconic stars depend upon data to help solve crimes or thwart world destruction. Even superheroes rely on solutions accessed at the touch of a finger on a sleek, glowing screen. Hollywood gets it: analytics is sexy. This document shows you how!

A 5-Minute Guide to Business Analytics

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TIBCO Spotfire

Loyal customers are a company’s most valuable asset. Yet customer acquisition, retention, and cross-selling are more challenging than ever. Disparate data sources, proliferating market segments, and ever more agile competition can make it all seem daunting. This document reviews how business intelligence can make it not seem all so daunting.

5-Minute Guide to Marketing Analytics

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TIBCO Spotfire

Modern marketing teams feel a market’s heartbeat in data that pours forth from innumerable, disparate sources. Everything from third-party syndicated data to in-house customer data offers new value — yet most analytics systems let that value go to waste. This document will explain how you can prevent this from happening.

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