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A 5-Minute Guide to Business Analytics

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TIBCO Spotfire

Loyal customers are a company’s most valuable asset. Yet customer acquisition, retention, and cross-selling are more challenging than ever. Disparate data sources, proliferating market segments, and ever more agile competition can make it all seem daunting. This document reviews how business intelligence can make it not seem all so daunting.

5-Minute Guide to Marketing Analytics

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TIBCO Spotfire

Modern marketing teams feel a market’s heartbeat in data that pours forth from innumerable, disparate sources. Everything from third-party syndicated data to in-house customer data offers new value — yet most analytics systems let that value go to waste. This document will explain how you can prevent this from happening.

5-Minute Guide to Sales Analytics

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TIBCO Spotfire

Every sales organization and every salesperson does its best magic on a solid base. It all comes down to confidence — confidence in a taut machine that runs on a modern sales analytics platform. It’s the confidence people have when they’re supported, encouraged, monitored, and recognized across the enterprise. The insights springing from an analytics platform start with full use of all relevant data in dimension-free data exploration. With this document learn how analysts interrogate data at whatever angle that meaning may hide.

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