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White Papers

Unlocking your Sales Data with User-Driven BI

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You don’t need to be a mechanic to drive a car. Therefore, why should you need to be a mechanic to access enterprise data and insight? This white paper demonstrates the rise of business discovery roles in unlocking the power of sales data with user-driven BI and introduces how sales teams are enabled by five essential components for successful business discovery.

2015 State of Marketing

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In the fall of 2014, Salesforce surveyed thousands of marketers for our second annual State of Marketing report. They wanted to learn marketers’ top priorities for 2015 across all digital channels — and how their budgets, metrics, and strategies supported their goals. With more than 5,000 responses, this report offers a data-centric look at the digital marketing landscape of 2015, as well as the increasing significance of the customer journey.