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White Papers

Unlocking your Sales Data with User-Driven BI

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Qlik

You don’t need to be a mechanic to drive a car. Therefore, why should you need to be a mechanic to access enterprise data and insight? This white paper demonstrates the rise of business discovery roles in unlocking the power of sales data with user-driven BI and introduces how sales teams are enabled by five essential components for successful business discovery.

2015 State of Marketing

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Salesforce

In the fall of 2014, Salesforce surveyed thousands of marketers for our second annual State of Marketing report. They wanted to learn marketers’ top priorities for 2015 across all digital channels — and how their budgets, metrics, and strategies supported their goals. With more than 5,000 responses, this report offers a data-centric look at the digital marketing landscape of 2015, as well as the increasing significance of the customer journey.

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