You are here

White Papers

Crack the Code of Sales and Marketing Alignment

Posted in


The lack of alignment between sales and marketing is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger problem today and the disconnect is having a direct effect on top and bottom line performance. This report reveals the results of a comprehensive survey that uncovers why sales and marketing teams are not aligned and, better yet, defines a path forward.

It’s Time To Upgrade Business Intelligence To Systems Of Insight

Posted in

General Business Intelligence

Business intelligence (BI) has been faithfully serving enterprises for more than two decades. The world, however, doesn’t stand still. BI must keep evolving, improving, and adapting to key business agility trends in the age of the customer. Its next evolution? Systems of insight.

Eight Ways Pardot Can Unlock Salesforce CRM

Posted in

Salesforce Pardot

58% of top-performing companies - companies in which marketing contributes more than half of the sales pipeline - have adopted marketing automation. (Forrester Research)

Not impressed?

Consider this: a quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies. (Pardot)