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White Papers

The Forrester Wave: Sales Force Automation Solutions, Q2 2017

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Sales Force Automation

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm’online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

 

Key Takeaways

Microsoft, Oracle, And Salesforce Lead The Pack

CRM ADOPTION: An Organizational Change Management Framework

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General

TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Adoption Abstract:

Your Brand Sux

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Marketing Technologies

Your brand doesn’t ‘sux’, but in today’s social and mobile world there may be some negative conations received. How do you turn the negative sentiment into an opportunity to improve your sales, marketing and service teams?

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