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How innovative field service organizations are planning for the future today

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Field Service

The field service management (FSM) story is a continually morphing one that bridges many complex human interactions, evolving user needs, and shifting technology paradigms. It has weathered repeated generational changes in terms of who the key players serving the industry are (ex. on both the supply and demand sides); what the prevailing usage patterns are in terms of technology deployments and trends; and what FSM functionality is preferred today vs. what will likely be preferred tomorrow – and beyond.

The B2B Perspective on Marketing Technology Trend

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Marketing Technologies

Marketing technologies, today, are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution.

From the B2B perspective, what trends will have the most impact on the effectiveness of marketing technology?

This resource discusses:

  • The current state of MarTech implementation
  • The barriers to marketing technology success
  • How marketing technology effectiveness is changing
  • Tips for driving results with marketing technology

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