ROI of Marketing Automation

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According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79 percent) and get higher quality leads (76 percent). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment. The eBook covers:

  • The top two techniques for accelerating your sales funnel
  • How marketing automation can help improve marketing and sales alignment
  • How your close rates will be positively impacted by an automation tool
  • The added insight into ROI and sales funnel health gained through implementing marketing automation