Modern-Day Sales Team, Yesterday's CRM?

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Customer Relationship Management

Providing a unified customer experience requires a base of business technology your employees can use to delight customers. The most successful organizations are doing this with a modern customer relationship management (CRM) system that supports both the customer relationship and corresponding internal processes for the digital age.


This white paper has identified four major groups to describe organizations that haven’t yet adopted what we consider a modern CRM solution. This white paper explores these four broad groups; depending on which one you fall into, there are specific steps you can take to ensure your approach to CRM is innovative, productive, and effective.