The Forrester Wave: Sales Force Automation Solutions, Q2 2017

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Sales Force Automation

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm’online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.


Key Takeaways

Microsoft, Oracle, And Salesforce Lead The Pack

Forrester’s research uncovered a market in which Microsoft, Oracle, and Salesforce lead the pack. Pegasystems, bpm’online, SAP, and SugarCRM offer competitive options. CRMNEXT, NetSuite, and Infor lag behind.

SFA Is The Foundation Of An Even Larger Sales Technology Ecosystem

The traditional capabilities that support process consistency and forecasting are table stakes, but not differentiators. SFA solutions are crucial to empowering modern sellers to deliver high-quality, high-touch customer experiences.

Seller Productivity, Application Ecosystems, And AI Usher In A New Age Of Selling

As legacy technology becomes outdated and less effective, watch for leading vendors to increase focus on seller needs. Vendors that can drive efficiencies and provide intelligent recommendations to sellers position themselves to successfully help their customers win the hearts and wallets of modern buyers.