8 Essential Steps: Championing Your Investment in Loyalty Marketing

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TIBCO Spotfire

For every company that loses a customer, another company is prepared to win that same customer and maximize lifetime value through continuous, contextual engagement.

Most marketers want to expand loyalty efforts; the problem is getting these programs off the ground. Without a solid foundation, your loyalty initiatives are susceptible to major roadblocks that can waste resources, prevent the program from launching or decrease effectiveness when deployed.

This whitepaper provides guidance on establishing efficient and effective customer loyalty program management with eight steps that will help you remove common roadblocks to investment, gain agreement, and build a strong foundation for measuring and optimizing loyalty investments into the future.

You may find that tackling these steps in a different order makes more sense for your organization. The important thing is that every step be addressed because together they help assure swift decision-making, efficient implementation and successful execution of loyalty initiatives.