Customer engagement is top of mind for business executives across the world. McKinsey found it to the be the #1 concern of C-suite thinkers in a mid-2014 study. Customers are more demanding than ever and are talking more about your brand than ever. What do you do to keep them engaged? Who has done it well and who hasn't? Author and thought leader Paul Greenberg will help you figure out how to think about and act to deliver 21st century engagement.