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Adobe, Microsoft and SAP announce the Open Data Initiative to empower a new generation of customer experiences

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Microsoft Dynamics CRM

Industry leaders team up to help customers connect data across their organizations, find powerful insights and deliver intelligent services with AI

ORLANDO, Fla. — The CEOs of Adobe (Nasdaq: ADBE), Microsoft (Nasdaq: MSFT) and SAP (NYSE: SAP) introduced the Open Data Initiative at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time.

Introducing Salesforce Customer 360 — Unify the Customer Experience on the World’s #1 CRM Platform

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Customer 360 will provide a click-based admin interface to easily connect and manage customer data across Salesforce apps

With Customer 360 ID, companies will have a complete, up-to-date, contextually relevant profile of the customer

Pre-built Customer 360 packages for Service, Marketing and Commerce will enable companies to quickly create cross-channel customer experiences