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Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season

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Salesforce

Mobile commerce eclipsed desktop for the first time – 48 percent of orders were placed from mobile devices, compared to 44 percent from computers

16 percent of Cyber Week buyers engaged with AI-powered product recommendations and spent 14 percent more than those that did not

Social media was the breakout channel, with a 34 percent increase in social traffic and Facebook/Instagram accounting for 94 percent of all social traffic to retail sites

Salesforce Named a Leader in SaaS Marketplaces by Independent Research Firm

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Salesforce

SAN FRANCISCO—Salesforce (NYSE: CRM), the global leader in CRM, today announced Salesforce was named a leader by Forrester Research in its evaluation of Salesforce AppExchange as part of the first ever Forrester New Wave™: SaaS Marketplaces report, Q4 2018.

Microsoft Dynamics 365 Channel Integration Framework (CIF) reaches general availability

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Microsoft Dynamics CRM

Microsoft announced the general availability of its Channel Integration Framework for Dynamics 365, an extensible framework to integrate third party communications providers with the latest D365 for Customer Engagement apps via a JavaScript API library.

The offering entered preview earlier this year and was adopted by AMC Technology to consolidate communications channels for its Davinci app. InGenius Software Inc. followed suit and launched a computer telephony integration in December, integrating its InGenius Connector Enterprise offering with D365 for Customer Engagement.

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