There are pages upon pages written by experts explaining the importance of using effective content as part of your marketing strategy. Most of these content marketing guides, while very educational and impactful, are solely focused on creating the content itself and not necessarily the entire process of turning the content into dollars and cents.
Having compelling and relevant content is indeed very important and there are different ways to determine what content to create. However, that’s only part of the picture. In this eBook, you are going to explore how to use your content to generate high quality leads. In the following pages, you’ll learn how to revolutionize the way you build, execute and measure your content marketing strategies using Microsoft Dynamics CRM by creating a collaborative and complete content marketing campaign.