Graduating from Email Marketing to Marketing Automation

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Marketo

Marketing automation allows you to nurture leads through automated campaigns. Since email is one of the methods for engaging customers, it is often asked, “What is the difference between Marketing Automation and Email Marketing?” Marketing automation builds upon your email marketing strategies to produce superior results.

In this paper, you are shown what marketing automation can do for you and help decide if your organization is ready to graduate to a marketing automation solution.