Elevate Your B2B Marketing: A Guide to Account-Based Marketing

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Salesforce Pardot

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology–both existing and emerging–has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive results. From building your strategy to choosing the right tools for success, dive into account-based marketing and see how one of the industry’s most popular strategies is transforming B2B marketing.

You’ll learn:

  • What elements make up an account-based marketing strategy
  • Which tools you need to help you manage marketing at the scale of ABM
  • How to align your sales and marketing teams from leadership-down