For sales organizations, customer engagement is about more than touch points—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top of-mind.
Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, Microsoft recently talked to 48 sales leaders about this very issue to learn how they use sales technology in their organization and how they think about the future of sales transformation. Leaders across multiple industries ranked customer engagement the #1 driving force behind sales versus tactical drivers like automation and productivity