The B2B Perspective on Marketing Resource Effectiveness

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With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully create and execute on these strategies by leveraging skills and knowledge that may not be available in-house.

But how are B2B marketers utilizing outside resources to optimize results? 

To find out, read this research report, which includes an in-depth look at tactics, objectives, challenges and resources as it relates to B2B marketing strategies – and how B2B marketers are utilizing outside services to positively impact their efforts.