Asking the Right Questions: How to Evaluate Marketing Automation

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If you're considering a marketing automation solution, you're proabably familiar with the benefits: incredible productivity, targeted engagement, alignment with sales and serious insight into what's working and what isn't. However, the truth is that not everyone who adopts marketing automation is thrilled with the results. That's why, as you evaluate solutions for your business, you'll want to know: which factors make the difference between dissatisfaction and success and what do companies who succeed with marketing automation have in common?

In this eBook, you'll review the commonalities between satisfied marketing automation users and prepare to place your company in that happy majority. You'll be given the tools to build a framework of functionality and features and help identify the capabilities that will matter most to your company's success.