4 Charts Every Social Media Manager Needs

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Measuring and monitoring social media impact by simply looking at growth of followers or reach is no longer enough to be successful as a social media manager. Whether you’re evaluating your social media investments or identifying areas of opportunity, understanding these four ways to visualize your social media data will give you a new level of insight:

  • Slope chart for growth of followers/reach
  • Maps for global/regional engagement
  • Scatter plot for reach vs. engagement
  • Boxplots to compare distribution by categories